Background

MyPlace is an app to share your home with your friends and friends of friends. It’s is a place of global home-sharing through trusted networks, so that together, we can all have more.

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marketing designer

• Timeline: 2021-2022
• Location: *Los Angeles, International Company

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role & process

When I joined the MyPlace team, our web-based application sported an entirely different brand identity and user experience. During my tenure with the company, we embarked on a transformative journey to re-imagine our brand, overhaul our website, refine our brand guidelines, revamp our messaging, enhance user experience, and shift towards a fully app-based offering.

In this case study, I'll take you through the process of how we achieved this transformation.

As the marketing designer at MyPlace, I played a pivotal role in orchestrating the company's brand evolution. I worked directly under the guidance of the head of marketing, collaborating with talented teams and individuals throughout the organization. My responsibilities included website design, bridging the gap between app design and marketing, and ensuring that both aspects aligned seamlessly to enhance our users' experiences. My journey encompassed a diverse set of tasks and challenges, spanning web design, social media management, content creation, and more.

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Community-Driven Social Media Strategy:

My team and I implemented an organic social media strategy with a strong community focus. As a result, we gained 4,000 new, real, engaged followers. This not only boosted our online presence and app use but also fostered a more engaged and loyal user base.

Website Redesign

Collaborating closely with the head of marketing, I led the charge to overhaul MyPlace's website and digital presence. Our redesigned website now showcased our brand's new identity and improved user experience.

Pitch Deck Enhancement

I supported the team in rolling out new brand guidelines, creating a more uniform aesthetic across social media, email communications, and web design.

Creative Brand Assets + Events

My role also encompassed the creation of various brand assets, including logos, video campaigns, photoshoots, global events and content libraries. These assets enriched our marketing collateral, created stronger community, and enhanced our storytelling capabilities.

Pitch Deck Enhancement

My work extended to updating our pitch deck, a crucial component in securing investments. With these improvements, we successfully secured $5 million in investments, demonstrating the strength and appeal of our revamped brand and digital presence.

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Our journey to transform MyPlace was a collaborative effort that led to increased engagement, a cohesive brand identity, and secured investments. This case study showcases the positive outcomes of our strategic initiatives in redefining the brand and enhancing our digital presence.

View the MyPlace instagram.
Read the TechCrunch article.
Link to the MyPlace website.

To learn more about this project and process, please email jamielange36@gmail.com.

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